C&P Vacation Properties and Hinterstoder-Wurzeralm Bergbahnen AG
GOOD TIIMES IN HINTERSTODER: A new owner and a proven operator are writing the next chapter in the ALPRIMA apartment hotel’s tourist success story.
C&P Immobilien AG and Hinterstoder-Wurzeralm Bergbahnen AG are now partners at the ALPRIMA apartment hotel. As the Austrian market leader for investor housing in the retail segment, the new owner, C&P Immobilien AG, is expanding its portfolio into the tourism sector with its purchase of the business. Hinterstoder-Wurzeralm Bergbahnen AG will continue to operate the successfully established apartment hotel in a proven manner. With 330 beds in 73 apartments, the ALPRIMA is not only the largest accommodation business in the region and, therefore, a key driver of tourism across the entire Pyhrn-Priel region. Thanks to its modern concept and service offering, it also attracts new visitors to Hinterstoder and, in turn, ensures that the mountain railways get the all-important guest numbers they require.
Common goals and benefits for the region
The common goal is to achieve the number of overnight stays that had always been planned for the ALPRIMA, namely, 50,000 per year after the pandemic. Despite the long-lasting health crisis, the current positive trend in bookings is providing grounds for optimism that it will be possible to achieve this figure as early as next year. This creates a win-win situation for both companies and, above all, for the future of tourism in Hinterstoder and the Pyhrn-Priel holiday region. As the seller, Hinterstoder-Wurzeralm Bergbahnen will invest the proceeds in the planned mountain railway projects on site and the further development of the ALPRIMA brand of the Schröcksnadel Group.
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“We have found an excellent project in a great Austrian tourist resort with the ALPRIMA apartment hotel in Hinterstoder” Master Builder DI Andreas Grabner |
Hinterstoder and ALPRIMA
Only in the literal translation of the name is the ground in Hinterstoder stony. In real life, the stone fronts of the Phyrn-Priel region contrast starkly with large alpine pastures and lush green meadows on the edge of the Kalkalpen National Park. In Hinterstoder, however, it is no longer just the Bavarians, to whose duchy the region once belonged, who spend their time gallivanting around here; Hinterstoder has made an international name for itself as a “place to be” for sports enthusiasts. And as a member of the ‘Alpine Pearls’, the region is known for environmentally friendly and sustainable tourism. And where nature recovers, so do humans.
However, it is not only when in nature that you can forget the stresses of everyday life, but also when relaxing. What luck then that the ALPRIMA apartment hotel offers everything you need to relax in a wellness and fitness area of around 250 m² in size. However, you might not even want to leave your room again. The 73 apartments of between 28 and 128 m2 are comfortably equipped with their own kitchens and have their own concierge service. From the bread roll delivery service and dinner reservations at one of the local restaurants to organised outdoor adventures, they can take care of absolutely everything. C&P as owner and Hinterstoder-Wurzeralm Bergbahnen AG as operator look forward to welcoming nature, summer and winter sports enthusiasts from all over Austria and beyond.
Further information:
www.cp-ag.at
