C&P Unit: Vacation Properties
MARKET LEADER SQUARED – C&P TAKES OVER ALPENIMMOBILIEN.DE
The Austrian market leader in investment housing in the private customer segment takes over the majority share of the market leader in holiday apartment sales in the Alpine region. The realisation of synergies through a professional operator model as well as the networking of digitised sales processes can be expected to generate an additional sales volume of around 50 million Euro on the market.
True to the slogan ‘The aspiration for more’, C&P Immobilien AG is strengthening its sales activities by taking over the majority share of Alpenimmobilien GmbH, the market leader for the sale of holiday apartments in the Alpine region. The specially developed vacation property projects of the C&P ‘Vacation Properties’ unit in the DACH area will be sold by the experienced sales professionals of Alpenimmobilien GmbH in future. Due to their size, the planned projects in Flachau and Nassfeld are particularly noteworthy. The acquisition process of Alpenimmobilien GmbH, which has already been digitised, is being made more efficient by networking with the sophisticated consulting ‘C&P Portal’ programme. This can be expected to increase sales volume by around 50 million Euro with the same capacity utilisation.
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“I am very pleased that, after fair negotiations, we have succeeded in bringing together what belongs together”
Albert Sacher, MBA |
Synergies that more than do justice to the word
In order to ensure that we consistently do justice to the idea of “using synergies” in the long term, a concept many people only ever pay lip-service to, the majority share takeover also offers project partnerships and project financing by the C&P Group in addition to marketing, sales, and consulting in the design of investment products. First and foremost, this will strengthen existing cooperative efforts between Alpenimmobilien GmbH and its project partners and will also raise already highly professional product development to a new level of quality. The aim is to create a professional operator model in the holiday property segment – analogous to the existing “all-under-one-roof service” provided by C&P.
Success consists of passion, hard work, and the right partners. In a variation on his previous motto, Michael M. Andre comments: “I see many new synergies in terms of supply and the acquisition of customers thanks to the joining of C&P and Alpenimmobilien, which will bring us many great advantages. This will ensure the continued successful development of Alpenimmobilien GmbH, its employees and its business partners in the future.”
| “I see many new synergies in terms of supply and the acquisition of customers thanks to the joining of C&P and Alpenimmobilien, which will bring us many great advantages.”
Michael M. Andre |
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Market Presence & Diversification
Further positive effects will result from the network of property sellers, developers, operators, and service providers etc. that will be shared in future as well as additional diversification in the investment classes for the large customer portfolios of both groups.
Everything will remain new
The company will continue to operate under the name “Alpenimmobilien GmbH”. Albert Sacher, MBA (CSO | Member of the Board at C&P Immobilien AG) will take over the management of the company together with the current sole owner Michael M. Andre. Sacher, “I am very pleased that, after fair negotiations, we have succeeded in bringing together what belongs together. With the combined expertise of both companies, we will take the already very successful Alpenimmobilien to the next level and set new benchmarks in the area of vacation properties. I am very proud that I will work together with this first-class team in future!”
Further information:
www.cp-ag.at
www.alpenimmobilien.de
